Generative Artificial Intelligence

Generative Artificial Intelligence for the future of AI

Thanks to sci-fi movies, we can imagine a future where robots will be more ‘human’, to the point of being able to replicate human behaviors like feelings and creativity. This type of future is not too far away, because Artificial Intelligence is rapidly progressing and the differences between humans and robots are reducing. AI is developing in that direction and will imitate a uniquely human characteristic: creativity. In this case, we talk about Generative Artificial Intelligence. 

What is Generative Artificial Intelligence? 

Generative Artificial Intelligence (GAI) is an innovative branch of AI that is able to create new and original content. It is a more elaborated output than one generated by analysis and actions to existing data. In this case, we talk about ‘Reinforcement Learning’ because it is a more complex training than the well-known Machine Learning. 

Thanks to Reinforcement Learning, a Generative AI application can collect photos, videos, emails, texts, codes, and other types of information to generate brand-new content. Among the most known applications is the text-to-image application, where a textual input can generate an original image that reflects the given description. 

Generative AI can be applied to different business areas, like: 

  • marketing and communication: to create content for blogs, social, mail, or newsletters, but also more relevant advertising based on interests and purchases, 
  • IT: to create software and codes without human input, 
  • translations: to localize contents in different languages, 
  • conversational chatbots: to be used in several services and businesses to talk and better engage with consumers. 

Marketing and Communications is surely the area profiting from Generative AI, but Digital Health is another sector that can be optimized thanks to this new technology. Using empathic and conversational chatbots, with Reinforcement Learning and Generative AI, it will be more efficient to communicate with patients and doctors. It will be possible to perform remote monitoring, analysis, and diagnosis. Visits in hospitals and clinics can be reduced, reducing the pressure on healthcare systems. 

Legal and administrative firms can use Generative AI to create documents, contracts, and translations, reducing time and bureaucracy. In businesses, GAI can help create new business models and strategies. 

Like any other technology, GAI has some risks to face. The most known is ‘deepfake’, which means creating false content that cannot be distinguished from an original one. Another risk is related to intellectual property because the content is generated by analyzing existing data and information. 

It is therefore essential that businesses put security as a top priority when choosing products and services for AI. 

MAS Elettronica supports Generative Artificial Intelligence 

CPU Aurora IMX8M is among the best MAS Elettronica to realize Generative Artificial Intelligence solutions. It is a SOM general purpose specialized in AI with high performance and low energy consumption. It can simultaneously manage three displays and CPU Aurora IMX8M can elaborate a high quantity of data in real-time. 

Contact us for more information: 



AI Trend per il 2023

2023 AI trends: security, creativity and sustainability

Artificial Intelligence can revolutionize the industry and bring enormous benefits related to efficiency, productivity, and sustainability. In the next few years, AI will be even closer to human intelligence, mimicking human behaviors and developing autonomous actions.

Among the 2023 AI trends, we will surely find more security, sustainability, and creativity

A further step for data-driven

Thanks to Big Data, it is possible to manage a business with a data-driven approach, by monitoring processes and intervening according to the collected data. A further step will be a more proactive application of the devices in a more integrated and smart system. It will be possible to shorten decision-making processes and make them more accurate and trackable. 

Security: AI TRiSM

The security topic can be summed with the acronym TRiSM: Trust, Risk and Security Management. Therefore businesses must focus on these topics. New technologies are more compliant with security but they are not immune to cyber-attacks. Companies that will face and solve issues related to transparency and cybersecurity, will be keener to adopt AI applications to achieve their business goals. 

Adaptive AI

AI applications will be able to adapt and modify themselves according to the machine and the operator's feedback or external changes in the real world that could not be foreseen during the app or system development. Systems will be more integrated and contextualized with the real world.

Generative Artificial Intelligence

Besides Adaptive AI, another trend will be Generative AI, the Artificial Intelligence application that is able to create something new from existing data like codes, videos, images, or texts. AI will break down another barrier and will replicate a characteristic unique to humans: creativity. 

Augmented Reality in workplaces 

Augmented Reality will be more present in workplaces: thanks to special devices like smart headsets, operators can interact in real-time and actively work with robots or smart machinery. Maintenance will particularly benefit from Augmented Reality and AI, which can help to prevent damages, interruptions, or health risks for workers. Virtual Assistants, too, will represent an important support in workplaces to promptly recollect information or suggest alternatives in case of problems. 

Sustainability, thanks to advanced analysis 

Sustainable technologies are a top priority for most companies. Among the main business goals, there will be solutions that could increment energy efficiency, reduce carbon footprint and respect the community. Thanks to advanced Big Data analysis, automation, and new technologies, like AI, IoT, and Machine Learning, companies can constantly monitor the goals related to sustainability. 

Save Energy for a more sustainable development

Devices and machinery require a huge amount of energy. It is therefore important for companies to find more efficient solutions in terms of power and detect dispersions or wastes. AI is an ideal solution to implement greener systems. 

MAS Elettronica supports AI solutions 

Mas Elettronica supports companies with the best systems to design AI solutions: 

  • SBC Lightfront is a compact board that can enhance every product, adding Advance AI characteristics, 
  • CPU Aurora IMX8M is a neural processor for AI applications, that guarantees low dissipation, low consumption, and very high performance; 
  • SBC Frida is a single board of IMX8M family, that guarantees complete modularity; 
  • Mina is the ideal solution for robotics and digital technologies for a sustainable future.

Contact us for more information: 



Sustainability: create value for the companies

In recent years, the word sustainability has been widely used (and abused) in different contexts, like institutional papers and companies’ strategies. This term is often used as a synonym for ecology and green practices. Sustainability is, however, a more articulated and profound concept that touches different aspects. 

Sustainable development aims surely at protecting the environment, but also at socio-economic practices that have an impact on people’s wellness. 

Sustainability is defined by four pillars

  • Governance,
  • Planet,
  • People, 
  • Prosperity

With this model, companies can undertake the transformation process to increase the company's value. Companies that do not act in this direction will be unsustainable in the near future and will be excluded. 

Green solutions to protect the environment

The focus on the environment is surely the most known pillar of sustainability and there are several solutions for companies to reduce their carbon footprint. 

Among the most popular, we can underline the following ones: 

  • renewable energies to reduce the use of fossil fuels. New technologies, like the Internet of Things, can help companies to optimize energy consumption and promotes energy efficiency; 
  • the circular economy that can promote the virtuous circle of reuse, and recycling and give a second or third life to materials or objects; 
  • sustainable mobility for people and goods. 

Sustainability for the society wellness

Sustainability, as written before, is not only related to the environment, but also to the society and economy. Besides focusing on the productive processes, it is necessary to focus on who is working in the company, who works on that process, and the territory. It’s a people-centered approach that promotes social innovation. 

Thanks to AI and IoT applications, it is possible to make a workplace safer and reduce injuries and illnesses. Involving workers in the sustainable transition stimulates productivity because people are more involved and they are no anymore a simple part of the mechanism. 

Create value, not only a profit 

It’s obvious that a company has to make profits to continue its business. Still, in a sustainable ecosystem, it is necessary to overcome the pure concept of profit and focus on creating value. It’s a fundamental element to evaluate a company, its social responsibility, and its investments. 

In this case, as well, new technologies, like AI and IoT, can support companies to improve productivity and work efficiency. Thanks to IoT, it is possible to collect reliable data and information to define KPIs for a successful sustainable business. 

A company must find a balance between profit and wellness in a perspective of sustainable growth to have a broader view of the future and new generations. 

Mas Elettronica for a sustainable development

Mas Elettronica supports businesses in the transition towards sustainability. Among our products, we highlight Smart Gateway Controller, oriented towards Smart Energy and IoT applications. The Control Box is an innovative and low-cost gateway to collect, process, and send information. 

For more information about the Smart Gateway Controller


Digital technologies

Digital technologies and renewable energy for a sustainable future

Imagine that one business could be more sustainable, environmentally friendly, and careful with people’s lives: it cannot be only a thought, a slide on a presentation, but it can and must be a real project for the future of every business. But to realize this transition towards better sustainability it is necessary adequate technological innovation

For decades, the economy has been based on the paradigm of more production-better profit without taking into account the entire ecosystem. Planning a sustainable future means redesigning a business’s final purpose to reduce, or eliminate, the negative impact of industrial processes on the environment and society. 

Digital Technologies for the energy of the future

Among the keywords of sustainability, there is the responsible use of natural resources to preserve the environment and the needs of future generations. According to some estimates, petrochemical, steel, and concrete industries produce the highest carbon emissions, with 52% of global emissions. In this emergency situation, that we are mainly experiencing in Europe, it is difficult to implement a complete transition to renewable energy, but the path is defined. According to a study by Ernst & Young, future energy will be decentralized, decarbonized, and digital

The digital transition is fundamental for an energy future that can be more sustainable. Digitizing a system or a process means making it more efficient. It means monitoring the consumption of energy to estimate volumes and emissions. It means organizing better storage of energy and raw materials and distributing them where it is really needed. 

Digital technologies, like Artificial Intelligence and the Internet of Things, can help reach these goals. They can make the complex energy system more efficient and sustainable. Thanks to smart sensors and machine learning technologies, digital technologies can manage processes, perform predictive maintenance, monitor systems, and collect real-time data to analyze and make the best decisions. 

Digital technologies and security 

Digitizing a system involves a high exchange of data and information, that are essential and sensitive, too. Therefore they require a secure and protected network to share data. Digital solutions, like Blockchain, allow a high level of data security in financial transactions and other sectors. They represent an essential opportunity for data exchange in the energy sector, too. 

Lastly, it is important to observe that digital technologies are not exempt from energy consumption and they have an impact on the environment. The ICT sector, with data centers and internet traffic, requires a share of the global energy demand. If in 2020 this part was around 1-2% of the worldwide energy demand, the sector would grow very fast in the following years. With the growth of services like video streaming, the need for energy will grow consequently. 

MAS Elettronica a supporto delle tecnologie digitali per un futuro sostenibile

Mas Elettronica has always been focused on innovative technology for all businesses, Italian and International ones. Thanks to our products, it is possible to automatized and optimized processes to improve production and environmental sustainability.

SBC Mina is the right product to optimize processes with a high level of security thanks to the security module TPM.