IoT and AI for a more interconnected business

IoT and Ai for a more interconnected business

In the collective imagination, the Internet of Things and Artificial Intelligence technologies refer mainly to Smart Homes, vocal assistants that turn on and off lights, smart household appliances, and all those apps that make users’ lives more interconnected. But IoT and AI are also the core of Industry 4.0, where technology does not substitute only manual labor but manage and optimize processes to improve performances and monitor businesses. 

AI and IoT technologies can improve a business, changing the way we have always perceived a workplace. IoT has allowed digital transformation: thanks to it, devices can collect huge amounts of data in real time and use Big Data to bring benefits to the business. 

AI and IoT benefits are numerous: in this article, we will show some of the advantages of having a more interconnected and digital business. 

  • Better Efficiency 

Optimizing processes, costs, and raw materials storage is one of the biggest benefits of implementing Artificial Intelligence into a business. Thanks to IoT and AI it is possible to automate processes in all the different phases of a product work chain: from construction to the final delivery. Thanks to the collected data, machinery can monitor all the steps and operations, identify departments where the request is higher and propose efficient solutions to optimize production. When using AI technologies, it is possible to avoid shortage or overstocking of raw materials and have more organized and efficient warehouses.   

  • Cost Reduction 

The Internet of Things technologies can bring important benefits in reducing costs, as well. It is necessary to overcome the initial skepticism driven by the requested investment for the digital transition of the business. The return on investment will be tangible because with IoT it is possible to reduce workforce or employ it in more efficient tasks for the business. It is also possible to perform predictive maintenance to reduce machinery stops and consequently production. Using sensors on machinery, it is possible to analyze data on usage, and for example calculate components' wear and stock quantities, or receive alerts on malfunctions to promptly intervene.  

  • Improve the Customer Experience

It is difficult to imagine today a delivery without a tracking code, a house without at least one device or appliance connected to a mobile phone. New technologies have simplified our lives, improving our experience as consumers of several businesses. Thanks to machine learning, companies can deeply know customers’ habits and preferences, while IoT apps can monitor in real time a product or service usage. Therefore it is possible to create customized products that can address different needs. IoT apps can alert companies of a service malfunction that can affect customers and, if possible, try to solve it in a short time, likewise predictive maintenance. 

Mas Elettronica, for a more interconnected company

Mas Elettronica has always worked to help businesses into the digital transition, offering products and strategic advice for the Internet of Things and Artificial Intelligence applicationsAmong our products, we would like to highlight SBC Frida - IMX8M, a single board computer based on core Arm A53 multicore NXP i.MX 8M. SBC Frida has an integrated microcontroller for Low Power app and TPM security module to protect the integrity and authenticity of your embedded system.

Contact us for more information on MAS Elettronica solutions for IoT and AI applications: 



Custom Carrier

Custom Carrier for a winning time-to-market business

Custom Carrier solutions are a good way for a time-to-market and competitive business: a unique approach to address the needs of every company and enter the market at the right time with the right price. This is the great challenge every innovative business should take to be ready to achieve success. 

Starting from a standard system that supplies the base processor, it is then possible to adapt it following the technical and technological requirements of the specific project. The custom solution has personalized features on the carrier board without slowing down design and production processes. A modular design allows one to customize a board with the required I/O, reducing time and costs compared to a full-custom project. 

Among the advantages of a modular Custom Carries solution, we can list the flexibility. If a project's requirements change (for example more complex tasks or performances), it won’t be necessary to change the entire system but only a single module. A custom solution allows the optimization of energy consumption and consequently the economic and environmental impact of a product or process. 

A full-custom design has the advantage of being customizable but it is more expensive, it requires more time to be developed and specific maintenance. Custom Carrier solutions can offer cost-saving and rapid personalization, allowing also smaller production. 

MAS Elettronica custom solutions

Thanks to its extensive experience, MAS Elettronica offers several embedded solutions and custom carrier solutions. MAS can provide Single Board Computers that are compact, low-power, and completely modular, like SBC Frida i.MX 8 M, based on core Arm A53 multicore NXP. Frida SBC has an integrated low-power microcontroller, ideal for low-power applications, and the security TPM module to protect the integrity and authenticity of the embedded system.

MAS Elettronica follows all the steps of a project: from the brief to the design, from the prototyping to the production and maintenance. Our clients’ projects are our projects, too. We work together to find the best, winning, and time-to-market solution. 

Contact us for more information on MAS Elettronica solutions: 



Secure hardware

Cyber Security, how to choose the most secure hardware

When discussing cyber security, the focus is usually on the best software to avoid malware and cyber attacks, but choosing good hardware should be at the top of the priorities because it can determine a business level of security. Cyber attacks are constantly growing and it is estimated that they can cause damage up to 6 trillion dollars every year. To block this risk businesses must invest in hardware that can guarantee security. Generally, hardware is less vulnerable compared to software for several reasons, like reduced accessibility or greater difficulty of hacking. 

However hardware is not 100% safe, so here are some tips on how to select the best hardware for secure solutions. 

  1. Know the risks to avoid them.
    First of all, it is necessary to have a clear idea about the risks that a business can encounter, like the exchange of sensitive information. In that case, it is fundamental that the hardware is capable of supporting a high load of encrypted data, and at the same time, it won’t slow down networks and processes. 
  2. Verify the compatibility.
    Before changing any hardware, it is important to verify that it is compatible with apps and systems a business is using or will use shortly. 
  3. Train your workforce.
    Even good hardware can be a threat if it is not used correctly. The majority of cyber attacks could be linked to some form of negligence like sharing information, sharing passwords, or the wrong use of devices. It is, therefore, necessary to have a policy for all the users and organize training to be always updated on new systems. 
  4. Secure your work environment.
    To avoid cyber attacks it is better to be protected from actual attacks, like thefts or tampering. It becomes fundamental to have protection systems in the work environment to prevent thefts, fires, floods, and other possible damages. 
  5. Do not forget the old ones.
    Replacing hardware with a newer one is a good choice, but better not to forget the old devices and machinery that could be used for cyber attacks. 
  6. Use TPM modules.
    To protect hardware it must be designed using a TPM, a Trusted Platform Module, a processor that can guarantee integrity to embedded systems and can encrypt information, data, and operations. 

MAS Elettronica secure hardware against cyber attacks

For better security of embedded systems, we use the new generation TPM 2.0, which can offer major flexibility, support the most recent algorithm, and comply with international standard ISO/IEC 11889:2015. 

Our single boards Frida SBC IMX8M and SBC Mina IMX8M are designed with the TPM 2.0 module. 

Contact us for more information: 



Arrow Electronics World 2023

Mas Elettronica demos at Arrow Electronics World 2023

After the huge success of the past edition, Arrow Electronics World is back at Palaverdi in Parma on Wednesday 31st May. It is an important convention that gathers top players and partners of Arrow Electronics and of the electronic production chain. T

Mas Elettronica will be at the event with two important products, LIFCL Evaluation Board and Light Front Nvidia Crosslink. 

An ‘electronic’ full immersion 

At the event in Parma, Arrow Electronics will host speeches, interviews, demos, and more than 80 partner and producer booths. The convention will offer a complete and detailed overview of the news and updates in the electronic sector. 

The core part will be an interactive area that will host demos focused on the most innovative sectors: Electrification, Smart Everything, Smart Connectivity, Artificial Intelligence, Digital Healthcare, Motion Control, and Aerospace. 

At Arrow Electronics World the speeches will address the new market frontiers, its evolutions, and the new trends, like Electrification. Sustainability will be an important topic to face future challenges and build a better world. 

There will also be an interesting soccer demonstration, the “Arrow Artificial Intelligence Challenge – the fastest goalkeeper in the World”: a simulation where the goalkeeper is an AI robot that can recognize the ball’s trajectory. 

Mas Elettronica at Arrow Electronics World 

Mas Elettronica, an Arrow Electronics partner, will be present at the event at Palaverdi in Parma. We will show two demos: 

  • LIFCL evaluation board LVDS video link: an evaluation board designed thanks to the partnership with Arrow Electronics and Lattice Semiconductors. LIFCL has been designed to evaluate the Crosslink NX and for video acquisition applications. 
  • Lighfront NVIDIA Crosslink with Sony Sensors 4K and AI people recognition. The SBC offers high performances to perform complex tasks, like the modern AI systems. Lightfront NVIDIA Crosslink makes it possible to create the most challenging projects, embedded systems, and IoT applications. 

Contact us for more information on the products shown at Arrow Electronics World 2023.