Soluzioni Embedded di Mas Elettronica

Who is MAS: our origins and embedded solutions

MAS Elettronica was born in Padua on 9 December 2008 as an electronic design studio thanks to the experience and passion of its founders, the Electronic Engineer Sandro Mascetti and his wife Carolina Sanhueza, Head of administration, communication and marketing.

The origin of the name MAS Elettronica

The company's name contains the corporate mission and the values of its founders. MAS Elettronica was chosen for 3 main reasons:

  • It is made up of the initials of the founders' surnames: MAscetti and Sanhueza
  • MAS is the acronym for Most Advanced Solutions
  • In Spanish, MAS means “more” and together with Elettronica it becomes More ElectronicsSo, MAS Elettronica bears the name of the founders and contains the essence for which it was created.

Embedded solutions and the company evolution

Over the years MAS Elettronica has grown and has managed numerous strategic collaborations. Thanks to the decades of experience of Sandro Mascetti and the proven knowledge of his team in new generation embedded technologies, it has established itself internationally.

On the occasion of the first participation in EW in 2015, the company presents itself with the slogan Embed your needs, precisely to establish itself as a leader in embedded solutions.

2020 begins with major changes, website and branding restyling, landing on social networks to make the most of digital communication and visibility.
With 12 years of experience, MAS can meet the needs of the Embedded market with innovative and reliable solutions while maintaining high-quality standards and strengthening its identity, the slogan becomes Embed your needs and manage them.

What does MAS do

MAS Elettronica is a company specialized in Embedded Solutions and ARM Architectures for the industrial market. It designs, develops and manufactures its products starting from the proof of concept, then deals with the design of hardware, software, mechanics and Embedded Operating Systems (Linux and Android) managing both low-level software and applications.

It provides standard or customized solutions for the industrial market in different sectors: medical, artificial intelligence, safety, automotive, and much more.

The company mission is to create competence and value, provide customers with new technologies and support them in choosing the best solution. This can only be reached through specific skills and in-depth studies.

MAS is constantly growing in its reference market, also becoming a strategic partner for small and large Italian and international companies. It aims to offer simple solutions to complex problems.

Founder Sandro Mascetti states: "It is in our DNA to find innovative solutions and to make our customers the masters of the solutions we offer."

Company strengths

Carolina Sanhueza states "I believe that strong leadership is essential for the success of a good strategic plan. For this reason, Sandro and I try to get involved and involve both our collaborators and our partners in the development of our projects for a better mutual growth".

The business can count on:

  • Young, dynamic and professional team
  • Proven experience and knowledge in next-generation Embedded technologies
  • Flexible and efficient organization
  • Coaching and technical support

A look towards the future

The challenges of the future are made up of progress, technological innovation and solutions to complex problems for industrial electronics and everyone.

For 13 years, MAS Elettronica has supported not only Italian companies but also international ones in the difficult process of technological products innovation. Today it wants to be the protagonist of change, proposing what it does best: intelligent and complete solutions for the evolution of products with industrial criteria.

MAS's focus in the coming years is to create value for the markets: medical, vision, energy and environmental. These are sectors that the company knows very well, where it can offer a real competitive advantage to customers.

In this exciting and challenging future, MAS is not alone. Employees, collaborators and travel companions are all united by the same vision: they work, every day, to create an extraordinary team… stay tuned!

If you want to find a customized solution to your problem


sistema infotainment auto: informazione ed intrattenimento a bordo per una guida più sicura

The car infotainment system: most used features and technologies

Lately, the automotive sector has been revolutionizing information and entertainment services on board thanks to the car infotainment system. A neologism that derives from the union of the terms information and entertainment.

Car infotainment includes all the technological functions found on modern cars that aim to provide useful services and improve the driving experience.

What is the car infotainment system?

Car infotainment is based on a hardware and software system that allows the driver to benefit from various services while driving or on board. It is activated by connecting to the smartphone or using buttons, voice commands or on-board display. Instant activation makes every operation extremely simple without taking your hands off the wheel, for safer driving.

The car infotainment available on the market mainly belongs to 3 groups: Android Auto and Apple CarPlay, which are connected via Bluetooth or USB cable and transmit most of the APPs on the phone to the on-board computer. These are managed by voice commands, such as Google Maps, Waze, Google Calendar, WhatsApp, Spotify, etc.
The third group concerns the Infotainment Packs, that is the factory devices installed directly by the manufacturers on their cars. Here the functions are managed directly on the embedded touch screen display.

Main functions available on board

Let's see through practical examples which are the main functions of the infotainment system, that is the major information and entertainment technology services available for divers and passengers:

  • Touch screen embedded computer
  • Bluetooth connection
  • Android auto or similar, therefore, the ability to connect the smartphone to the car
  • GPS integration
  • Knowing information strictly related to the journey by car, such as weather, traffic, car crash, fastest route
  • Streaming music for example on Spotify or iTunes
  • Voice commands like checking work emails while stuck in traffic, or setting calendar reminders
  • Answering calls via speakerphone
  • Listen to messages and respond vocally, if necessary
  • Search for services such as motorways, restaurants, car parks
  • Complete control of car functions, such as parking sensors and cameras, tire level
  • Driving aid management such as assisted braking and cruise control
  • Check the lighting systems
  • Activate or deactivate the car options, such as a heated seat or air conditioning

The car infotainment system is connected via an internet connection to the engine management control units. In this way it is possible to know at any moment of the journey the state of health of your four wheels, keeping under control the tire pressure, the external temperature, the presence of any ice on the road or the consumption and recharging status of the battery for electric or hybrid cars.

The car infotainment system makes driving safer because it prevents the driver and/or passengers from getting distracted, and also simplifies a large number of operations that become easily accessible thanks to technology.

The future of the car infotainment system

With no doubt, technology automotive is evolving rapidly. The future of car infotainment systems is expected to be highly intuitive and customizable. The small displays on the windshield will be replaced by large infotainment systems and special screens integrated into the car's dashboard.
In addition, with the application of Artificial Intelligence and Machine Learning in the automotive sector, we will be able to count on advanced features and virtual assistants such as autonomous driving.

In this video NXP, producer of CPU – CELERITY IMX8X, shows how could be your future driver experience with i.MX 8 and i.MX 8X applications processors. He demonstrates how a solution with this processor can drive three displays at the same time.

The MAS Solution best suited to this application is CPU – CELERITY IMX8X, get in touch now for more info about this product.


Applicazioni di intelligenza artificiale

Artificial Intelligence: applications in everyday life

In the past few years, researchers and engineers have taken giant steps to enhance artificial intelligence applications in various industries to speed up production chains, reduce waste, costs and ensure more safety. Advanced technologies to collect and analyze data to find increasingly targeted solutions.

Even in everyday life, we ​​are surrounded by artificial intelligence or machine learning software, just think of voice assistants such as Siri, Alexa and Google Assistant.
Another example is Amazon, which has become a giant in predicting what users are interested in buying based on their online behaviour thanks to its increasingly elaborate algorithms. Or Netflix, which is based on customer reactions and suggests what we might like based on what we've already seen, or stopped watching.

The medical sector is also showing more and more interest in machine learning and AI to revolutionize the field of education, training, diagnosis and even surgery. The goal is always to lighten the burden of doctors and certainly not to replace them.
Today, machines already surpass human precision in some surgical activities, such as inserting a pin into a bone. Therefore, studies on the applications of artificial intelligence in the healthcare sector focus more on incisions and sutures to guarantee results in terms of safety, precision, and quality.

Artificial Intelligence Applications in the Medical Field

All the skills acquired in the manufacturing and automotive industries, such as automated cars, robots, warehouse drones, are used to enhance artificial intelligence applications in the medical field.

The mission is to make surgical robots smarter and allow doctors to perform simpler operations while sitting in front of a computer.
Through advanced technologies, in fact, it is possible to instruct a robot and make it execute precise commands through the movement that the doctor performs on two knobs.

With partial automation, an AI system can get to the diagnosis, but it turns to doctors for support if it has any uncertainty. With full automation, on the other hand, an AI system could analyze an X-ray and request more tests without involving the doctor.

Automation in medicine is taking its first steps while evolving constantly. In the coming years, it is expected that artificial intelligence will be made available to surgeons to support them and not replace them. This means surgeons could perform operations over very large distances such as helping wounded soldiers on distant battlefields.

The most congenial Mas solutions for the AI application in the medical field are NVIDIA SBC Lightfront and CPU - AURORA IMX8M PLUS, feel free to reach us for more info on these products.

ARTERY Experimental Project

Last January Artery (Autonomous Robotics for Transcatheter dEliveRy sYstems) was launched, one of the Horizon 2020 programs funded by the European Union that operates in cardiovascular surgery.
The project deals with the non-invasive treatment of heart valve diseases. Its mission is to revolutionize the training of operators and make interventions more efficient and safe without the aid of X-rays. Artery aims to create a robotic platform that works thanks to artificial intelligence, virtual reality and augmented reality.

With these technologies, the surgeon in training will have the chance to practice and operate in an intervention that seems true in all respects, to feel the stress and the pressure as well.
Using augmented reality, the doctor will learn directly on the simulator instead of on the patient, avoiding unnecessary risks. We can certainly say that the application of artificial intelligence in the medical field revolutionizes the approach to interventions and guarantees almost absolute safety.

Progettazione hardware del prodotto nell'industria 4.0

High-tech Industry: hardware design services and innovative technologies

The evolution of Industry 4.0 and the IoT is redefining product design and hardware design services.
In a world where factories are increasingly digital and interconnected, the success of product development depends on the following factors:
• manufacturability
• safety
• modularity
• reliability
• short prototyping cycles
• regulatory compliance

Hardware Design Services by MAS Elettronica

Hardware design services usually represent the first phase of any project to create intelligent systems for product innovation.

MAS Elettronica has consolidated experience in the hardware design of complex digital systems based on ARM. We use our mastery in design and manufacturing technologies to create our products and those of our customers, to whom we offer complete hardware, firmware and software design services and a stable and well-tested product.

It starts with an accurate analysis of the application in question through a feasibility study in which the specifications are established. We proceed with the choice of electronic components up to the PCB development and the delivery of the finished product.

Thanks to our twenty years of experience and that of our technological partners, we offer a fast prototyping service for the designed boards. Our technicians take care of the prototype test using state-of-the-art tools, the detailed report is then sent to our customers for comparison.

The hardware design can include a single, complete and independent electronic board, or take care of all the equipment development phases, such as a motor drive, a welding machine, an induction heating system, etc.

Innovative Technologies in Industry 4.0

The industrial world is facing numerous and rapidly evolving challenges, especially since the pandemic began, in fact, Industry 4.0 and the technologies connected to them have been fundamental to counter the crisis.
Digitization and automation are the basis of the hardware design services of this digital transformation, the field of application concerns the following sectors:

  • Use of data

This category is divided into 4 main branches:

- Big Data, the huge volume of data that floods companies every day. Attention should not focus on the amount of data, but on what the company does with those collected. This has a huge impact on transformation and innovation.

- Open Data, Public Administrations or private companies make data available to everyone and can be reused for various purposes.

- Internet of Things, the process of connecting to the Internet objects used in everyday life, from light bulbs to medical devices.

- Machine to machine, technologies and services that allow automatic transfer of information from machine to machine without or with limited human interaction.

- Cloud Computing: archiving data over the network on remote hardware rather than on the local workstation. Practical examples of everyday life are emails, social media, online banking, file backup, online shopping.

  • Analytics

The collected data must be analyzed and interpreted in order to improve procedures. An example is machine learning, where machines improve their performance thanks to the data stored and analyzed.

  • Interaction between man and machine

Here come into play touch interfaces, increasingly used and requested, and augmented reality.

  • Transition from digital to real

New technologies capture the energy and use it specifically in order to rationalize costs and optimize performance.
This sector also includes robotics, additive manufacturing, 3D printing, communications and machine to machine interactions.